Delivery drones may not take off for some time, but that’s not stopping Amazon from preparing for when the day comes. The company recently debuted what it has in store for its delivery system, Prime Air.
“Prime Air has great potential to enhance the services we already provide to millions of customers by providing rapid parcel delivery that will also increase the overall safety and efficiency of the transportation system,” the company wrote on its website. “Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision.”
In a new video about Prime Air, the drone rises vertically similar to a helicopter at nearly 400 feet, and uses sense and avoidance technology to observe what’s happening around it on the ground and in the air. Once the drone is approaching its delivery drop point, it sends a message to the recipient, scans the landing area for any obstacles or hazards, drops the package and flies away.
The video also showcases a new design for the Amazon Prime Air model. Previous drones featured a black design with the Amazon Prime Air logo. The new drone features a blue, white and yellow design. According to the company, there will be many different vehicle designs and delivery mechanisms as the company searches for the best design.
“It looks like science fiction, but it's real. One day, seeing Prime Air vehicles will be as normal as seeing mail trucks on the road,” the company wrote.