Amazon has announced it made its first fully autonomous Prime Air delivery last week. Prime Air is the company’s drone delivery initiative. While the company has faced drone delivery limitations in the U.S., that hasn’t stopped them from making leeway in other parts of the world.
The delivery was made in as part of a private trial in the Cambridge area of England on Dec. 7.
“We're excited about Prime Air—a delivery system from Amazon designed to safely get packages to customers in 30 minutes or less using unmanned aerial vehicles, also called drones. Prime Air has great potential to enhance the services we already provide to millions of customers by providing rapid parcel delivery that will also increase the overall safety and efficiency of the transportation system,” the company wrote on its website.
According to the company, trial participants are able to choose from thousands of items, from electronics to dog treats. Once the purchase is made and ready to go, the drone goes down an automated track and flies autonomously (from takeoff to landing). It flies below 400 feet with packages up to five pounds, and it navigates with GPS, the company explained.
According to Amazon, the data and feedback from these trials will be used to expand it to more customers.
“It would be easy to say the sky's the limit, but that is not exactly true anymore, is it?” the company said in a video.