Boeing-owned subsidiary Insitu has named Esina Alic, ex-Adidas executive, as its president and chief executive officer, starting April 5.

She will replace Ryan Hartman, who left the company last month for Hood Technology Corp. Before this role, Alic served as senior vice president of Global Operations, Strategy and Programs at Adidas. Prior to Adidas, she held a number of roles at Boeing as well as Insitu, where she was responsible for corporate strategy, global operations and international growth and partnerships among other focus areas, so really this is a homecoming to the drone software and system manufacturer. Alic also previously held positions at Visa as well as start-ups and Fortune 50 companies.

“Esina’s global experience, strategic vision and passion for Insitu customers and products make her the ideal choice to accelerate Insitus growth and success,” said Chris Raymond, vice president and general manager for Boeing Autonomous Systems, in a statement. “We’re excited for Esina to lead this dedicated and talented team, continuing to build on Insitu’s rich history of innovation in unmanned aviation and decision-making data delivery.”

Alic will assume her role at Insitu’s headquarters in Bingen, Washington.